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Penn Highlands Healthcare Announces Rebranding
February 22, 2014
DuBOIS- Thomas Gasbarre, board chairman, announced today that in order to publicly solidify its network of services, Penn Highlands Healthcare will change the names and logos of its four hospitals to reflect the Penn Highlands brand. 

The four campuses will be known as Penn Highlands Brookville, Penn Highlands Clearfield, Penn Highlands DuBois and Penn Highlands Elk. Accompanying each new hospital name will be the logo utilized by the parent organization, Penn Highlands Healthcare.

"We announced internally in November that this change would be coming," Penn Highlands Healthcare Chief Executive Officer Raymond A. Graeca said. "While it will take some time to fully transition all of the components into the Penn Highlands brand, our patients and visitors will begin to notice new logos and names on certain materials over the next few months."

Penn Highlands Healthcare completed a strategic plan in 2013 to serve as a guide for current and future initiatives. One of the key recommendations of that plan was to create a single brand to convey the new Penn Highlands identity.

"We need to reposition our hospitals as a single organization that brings together the combined strengths and resources of Brookville Hospital, Clearfield Hospital, DuBois Regional Medical Center and Elk Regional Health Center," Graeca said. "We have created a display for each of the hospitals to place in their main lobbies so our visitors can see the new logos and names. This will signify the kick-off of the changes to marketing materials, advertising, letterhead, forms and eventually signage on the campuses."

The mission of Penn Highlands Healthcare™ is to improve regional access to primary care and advanced services, and to continue to value the life and the worth and dignity of each individual as intended by the founders of each local institution. This is supported by the vision of Penn Highlands Healthcare to remain the provider of choice in the region. With that in mind, Penn Highland Healthcare has also adopted a new tag line “Exceptional Care in the Heart of Your Community” to further reinforce its commitment to the residents of this region.

Penn Highlands Healthcare was officially formed on Sept. 30, 2011, with the linkage of Clearfield Hospital, DuBois Regional Medical Center and Brookville Hospital. Elk Regional Health Center joined Penn Highlands on July 1, 2013.

Clearfield Hospital was established in 1901. DuBois Regional Medical Center formed in 1985 as DuBois’ two hospitals, DuBois Hospital and Maple Avenue Hospital, merged. Those hospitals were established in 1897 and 1918, respectively. Brookville Hospital has existed since 1915. Elk Regional Health Center formed in 1999 as a combination of Andrew Kaul Memorial Hospital in St. Marys and the former Elk County General Hospital in Ridgway, which opened in 1922 and 1902 respectively.

Through this partnership among the hospitals, Penn Highlands Healthcare™ has evolved into an organization with approximately 3,800 workers in 70 locations throughout eight counties in North Central/Western Pennsylvania with annual net revenue just over $450 million. It has 200 physicians and 60 physician assistants and nurse practitioners on staff, and its facilities have a total of 537 inpatient beds. Its business continuum also includes four home health agencies, a long-term care facility and a home medical equipment company.

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